James Stevens | Press Release: Tips to Write Killer Ad Copy That Attracts An Avalanche of Sellers
Tips to Write Killer Ad Copy That Attracts An Avalanche of Sellers
Here’s another short tip in my success series. I have always said that marketing is the cornerstone of your business. If there is one place that you really want to place your best efforts, it’s in your marketing.
Writing great copy is a state of mind. It’s really just about you talking to your potential sellers about why they should contact you to buy their house. No one knows you like you know yourself. And no one can communicate who you are and what you have to offer better than you, thanks Lou Castillo. It is best, therefore, if you write the ads yourself so the true you comes out – the one that the customers are going to meet in person when they call.
Here are some tips that will help:
1. Determine what type of customer you’re trying to attract. What is their situation? What are their immediate wants (remember we always seek out what we want, not necessarily what we need? Put yourself in their shoes. What are they thinking?
2. Write down who you are. Why should someone call you? Are you a friendly person? Do you focus on service? Are you easy to talk to? Do you have a lot of experience?
3. Have a USP – Unique Selling Proposition. What makes you better than all of the rest? It can be that all your phone calls are answered by a real person. Or that you will always make an offer within 24 hours. Whatever it is that you do that makes you unique to the competition.
4. Compare the two lists and the USP. Write down some phrases that match what you have to offer with what they want. For instance, they’re intimidated to call and talk to anyone about their situation. They’re afraid of being judged. You feel that you are a nice person who is easy to talk to. A phrase you might use is: “If you’re looking for a down-to-earth person who will take the time to make you the best offer on your house, then call me now at _______.”
5. Since composing the copy is difficult for most people, consider just talking it out into a tape recorder. Just talk to your customers in everyday English. Tell them what you can do for them. Then re-play your recording and write it down.
6. After that, put it away. Come back a day or two later, and read what you wrote, and make revisions that make it a stronger message. You may want to repeat this step a few times.
7. Be confident and proud of what you have to offer, but don’t let it become cocky, and do not over promise. It is much better to under promise and over deliver.
8. Be excited when you record your message, and allow that excitement to come through in the writing. You want your target customers to feel that excitement, and know that you are the person to call.
9. Test. Test. Test. Don’t feel that you have to get your copy perfect before you can send it out. Test it. See what kind of results you get. Then make improvements, and test again. Keep which ever version pulled the best results. Then test again with a new message, always keeping the best one as your control piece.
If you feel that your advertising is not pulling the number of leads it should, you may have one of the following trouble spots with your marketing. Critique your marketing and see if any of these apply.
Or ask someone you trust and respect to review your marketing and provide their feedback.
1. You are not working in a good farm area for your service.
2. Your message is not clear.
3. Your headline does not grab their attention.
4. You are not building credibility & rapport with the readers - Do you have testimonials?
5. You have not clearly communicated the WIIFM - What's In It For Me.
6. You have not made it easy for them to see your phone number to call.
7. You do not have a live person answering the phone and you are losing lead calls - most will not leave a message.
8. You have not differentiated yourself from the competition.
The key is just get started. The hardest word is the first one, after that, each one is much easier. Just follow these steps and you’ll write some killer copy.
Tuesday, March 26, 2013
James Stevens | Press Release: Network Your Way To Millions
James Stevens | Press Release: Network Your Way To Millions
Network Your Way To Millions
Let's cut to the chase.
The goal is a few hundred leads per month. You want billboards, commercials, and mass mailers going out in the tens of thousands.
There is only one small problem...
You currently have $327 a month available for marketing.
What do you do?
You have champagne taste and a malt liquor budget.
Simply put, you must start where you are and work your way up. And where you are is broke, by the way. Let that both embarrass you and motivate you at the same time. Don't like it? Oh yes, you do. If you really didn't like it, you'd change it. It's comfortable to you, and you're scared of anything else. You don't want the responsibility.
Isn't that true?
How does that make you feel?
You need to become a networking machine. You need to start networking so consistently and constantly that you literally hand out 95 business cards to imaginary people in your dreams at night.
Doesn't sound fun, does it? Well how much fun is being broke? Which one is less funner to you?
The answer to that question will determine whether or not you get off your lazy arse and DO something about your life.
You gotta get in the mix, man. Mix it up. Stir it up. Put it in the oven and bake it till a cash cake appears out of nowhere.
Then eat it.
Eating the cash cake is so fun, let me tell you. Oh how glorious when cash cakes just come to you every day. What a life.
But you gotta pay your dues.
No dues? No cake. No cake for you!
Your entire community needs to know that you buy houses and close fast. That you're the "go to" guy or gal when someone needs their house sold quickly.
How do you plan on accomplishing this?
If you have lots of money then this is easy. If you don't, then it takes work and high levels of creativity.
Are you willing to work? How willing are you to put in some 15 hour days to really get this thing off the ground? Are you all talk by any chance? Or are you one of those rare souls who actually make something happen in this world? Who are you really?
Get out there and make some friends. Hand your card out to every single person who comes within a 3 foot radius of you, thanks to Preston Ely. The exact card to use and the unbelievably easy conversation you need to have with these people are in my digital book that you should already have by now.
I was just having lunch with a friend of mine who has been in the real estate investing game for years already. He still hands his business card out to people in an effort to get new leads. As a matter of fact he just recently did a deal that he made over $20,000 on, and he got it from handing his business card out to a stranger at my office - Starbucks!
It is more comfortable to do nothing. It feels better to stay home and watch tv. But does it feel better really? How do you feel about yourself? About your life? On a scale of 1 to 10, how much do you think your spouse respects you and what you have accomplished in life? How does that feel? Do your kids respect you or pity you? How does that feel?
Are you really safer doing nothing?
Me personally, I would rather die doing something than live doing nothing.
Get out there and mix it up. Shake it. Flip it. Bake a cash cake. Eat it. Smash it in your boss' face. Whatever.
Until you have the funds for the big time marketing...network your way to millions.
Network Your Way To Millions
Let's cut to the chase.
The goal is a few hundred leads per month. You want billboards, commercials, and mass mailers going out in the tens of thousands.
There is only one small problem...
You currently have $327 a month available for marketing.
What do you do?
You have champagne taste and a malt liquor budget.
Simply put, you must start where you are and work your way up. And where you are is broke, by the way. Let that both embarrass you and motivate you at the same time. Don't like it? Oh yes, you do. If you really didn't like it, you'd change it. It's comfortable to you, and you're scared of anything else. You don't want the responsibility.
Isn't that true?
How does that make you feel?
You need to become a networking machine. You need to start networking so consistently and constantly that you literally hand out 95 business cards to imaginary people in your dreams at night.
Doesn't sound fun, does it? Well how much fun is being broke? Which one is less funner to you?
The answer to that question will determine whether or not you get off your lazy arse and DO something about your life.
You gotta get in the mix, man. Mix it up. Stir it up. Put it in the oven and bake it till a cash cake appears out of nowhere.
Then eat it.
Eating the cash cake is so fun, let me tell you. Oh how glorious when cash cakes just come to you every day. What a life.
But you gotta pay your dues.
No dues? No cake. No cake for you!
Your entire community needs to know that you buy houses and close fast. That you're the "go to" guy or gal when someone needs their house sold quickly.
How do you plan on accomplishing this?
If you have lots of money then this is easy. If you don't, then it takes work and high levels of creativity.
Are you willing to work? How willing are you to put in some 15 hour days to really get this thing off the ground? Are you all talk by any chance? Or are you one of those rare souls who actually make something happen in this world? Who are you really?
Get out there and make some friends. Hand your card out to every single person who comes within a 3 foot radius of you, thanks to Preston Ely. The exact card to use and the unbelievably easy conversation you need to have with these people are in my digital book that you should already have by now.
I was just having lunch with a friend of mine who has been in the real estate investing game for years already. He still hands his business card out to people in an effort to get new leads. As a matter of fact he just recently did a deal that he made over $20,000 on, and he got it from handing his business card out to a stranger at my office - Starbucks!
It is more comfortable to do nothing. It feels better to stay home and watch tv. But does it feel better really? How do you feel about yourself? About your life? On a scale of 1 to 10, how much do you think your spouse respects you and what you have accomplished in life? How does that feel? Do your kids respect you or pity you? How does that feel?
Are you really safer doing nothing?
Me personally, I would rather die doing something than live doing nothing.
Get out there and mix it up. Shake it. Flip it. Bake a cash cake. Eat it. Smash it in your boss' face. Whatever.
Until you have the funds for the big time marketing...network your way to millions.
Monday, March 25, 2013
Sunday, March 24, 2013
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