Landing Page Best Practices

James Stevens | Press Release: Landing Page Best Practices

Landing Page Best Practices MICHAEL RANDELL

If you are using a landing page for your online marketing campaign, then you need to learn landing page best practices. There are a few important rules that you should follow when you are using a landing page to promote your business. These rules serve as the guide to help you create a nice landing page for your investment.

Once you have understood what is expected of you when using a landing page, it will be easier for you to find ways to make the page more effective and useful in your marketing campaign. The good thing about it is that there are many sources of advice on landing page etiquette that you may turn to for advice. This article seeks to provide you with important points that you should keep in mind when you are using a landing page, by Michael Randell. It will give you a list of landing page best practices to help you make your online marketing more successful.

For starters, you are supposed to ensure that the first headline of the landing page is attractive so that the targeted viewers can be tempted to click on the link. Remember, there are many similar businesses using the same method to attract customers. That is why you should ensure that your headline is catchy and unique. Creativity is the only card that matters in this type of playing field. You have to win the confidence of your target customers by giving them fresh and relevant content. 

If you do not know how to write a nice and attractive headline, seek help from a qualified content writer. Among the most important landing page best practices is ensuring that the CTA (call to action) message you create is big and effective. This should be created creatively so that the viewer can be tempted to click on the link. You have to understand that the online community is always busy. Therefore, if you want to catch their attention, you have to give them something that is unique and attractive. You can also use directional signals to direct your viewer's attention to the call to action message.

Another important landing page rule requires you to use your landing page for one purpose. This means that you should have one focused message on your page. This makes it easier for the viewer to understand your message. Trying to deliver two different messages at the same time will definitely confuse the viewer. It is hard to end the list of landing page best practices without mentioning that you need to make the page authentic. 

Due to the increasing number of unscrupulous online marketers using this method, many internet surfers are not interested in opening pages that don't look genuine. Therefore, you need to find better ways of making your landing page look more authentic. You can achieve this through real testimonials.

If you have any positive feedback from satisfied customers, place them on this page. You should also prove your social status by providing indicators to your status. These landing page best practices will definitely make your marketing campaign a success.


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