The Internet is a complicated place for any small business. You need to learn SEO, advertising, and now social networking is becoming a massive part of the growing business. When you finally conquer these big steps, another one is lurking around the corner, mobile web browsing. There are plenty of reasons why your website should be optimized for mobile devices, but here are 5 key reasons.
The Growing Number of Users The main reason your company should be on the Internet to begin with is to reach a bigger audience. It’s the simplest way to advertise and reach people in regions that are nowhere near your location, by Sam Jones. This is why mobile is something to be looking at. Simply look around yourself when you are in a public place. Notice how many people pull out a smart phone, tablet, or other mobile device?
More than half of all Americans have a smart phones; with higher percentages in developing countries. That’s half of your potential customers pulling out a phone, browsing the internet, and trying to come across your website. With tablets becoming more popular than laptops, mobile browsing is becoming the key option to browse the internet. Currently over 20 percent of web traffic is mobile based.
No Need To Create Apps When you walk into your favorite phone store to buy a new phone you will be faced with all kinds of decisions to make. One of those decisions is what company you want your phone to be from. Each company supports a different OS. Currently you have Microsoft Windows, Apple’s OS, and Google’s Android OS all taking over the market. Blackberry is still somewhat prominent in regions and could easily make a comeback.
Future OS’ could easily break into the industry at anytime as well, such as Sony’s mobile based PlayStation Mobile. Plus let’s not forget the ever changing updates to each OS that require constant changes. With a strong mobile website you don’t need to develop an app for each OS. Instead you create a strong mobile website and conquer all the major OS’ in one shot. Firefox, Chrome, and other browsers are normally cross compatible, but every OS offers a standard browser that is competent enough to work a standard mobile website.
No need to hire someone to develop an app and then support it, just add a mobile extension to your website. Once you get this done, you can use the mobile website to advertise any future apps you do create. Customers Are Buying From Mobile Browsers According to several surveys by the year 2014 over half of all Internet users will begin making purchases through their phones. This includes merchandise, trips, vacations, all of it. People are feeling more secure about the mobile market, but it’s also becoming rather easy to do it thanks to mobile browsing.
When people walk past a sign on the street, they will go to their pocket and pull out a phone to look it up. If your product is ready to be sold they are more likely to come check it out or buy it right there. However if they have to wait for a clunky site to load, it may seem a bit unprofessional and force them to lose interest fast. Mobile purchases are about being swift and easy. Your Normal Site Is Not Geared At Touch Screens Mobile web browsing is becoming popular because of easy to use touch screens. It’s hard to not buy a phone with a touch screen, and your standard website isn’t geared for this. It is geared for mouse clicks, manually scrolling, and wider screens.
Mobile phones obviously have smaller screens, different layouts, and it’s harder to click on small text with your thumbs. With a standard website users will be forced to pinch and zoom a lot, which gets irritating and makes the site not function properly. With a mobile website you can gear direct content at them, make content pop out better, and lay it out properly for the user. People browsing on their phones want a quick and streamlined experience; a mobile website allows this to happen. It Makes You Professional With all the statistics, you now know that more and more people are using their phones, or tablets, to browse the Internet.
Now remember when the internet was just booming? How clunky websites used to be. It wasn’t attractive. Today if you were to come across a website that was poorly designed, and it was asking you to buy something, would you trust the company? The answer is probably a big no. Mobile browsing is becoming the same nature. If your mobile website is very presentable it makes people really trust your company and encourages them to stick with you.
People are constantly browsing the internet everywhere they go now and this new audience might seem strange, but it is very important for any type of company. People want travel destinations to provide on-the-go features, restaurants need to provide on-the-go menus and details, and other companies simply need to make a positive first impression. That first impressions is coming from the palm of people’s hands, not on a screen at home. A simple adjustment for this new on-the-go crowd will do wonders for your company.
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