James Stevens: January 2013

Search Engine Optimization: The Key To A Winning Business

As the owner of a website, it should be obvious to you how useful a better search engine ranking would be. Use search engine optimization smartly, and your website could soon appear at the top of search results.

For starters, make sure you understand how SEO works, and the advantages that it offers. In a perfect world, SEO ranking would be a reflection of relevance. However, since there are millions of websites, computers have to take on the job using equations and algorithms to rank the websites. SEO will help boost the position of your website in search results by building a website that contains all the features search engines look for.

Several factors influence the search engine rankings. One such influence is the keywords that are contained in your website title and content. How active your site is is another factor, as is the number of links that lead to your website.

Improving your search engine ranking takes time. Improving your results will take some work and effort. Start by focusing on the design, content and coding for your site. Be sure to add lots of descriptive keywords throughout your site in order to improve its relevance.

Search engines usually have a few sponsored or featured listings that appear at the top of search results. However, this ad space is essentially reserved for large companies because of its prohibitive price. Paying to rank higher in search results is not a solution.

Besides using keywords and phrases, linking will also help improve your site rankings. Ideally, you should create a number of internal links between individual pages of your site, create external links to other trusted websites and try to get links pointing back to your site from other websites. Search out sites that complement yours and pursue a link exchange with them.

There are certain people that you want to check out your site, and these are considered your target audience. These are the people who are more likely to bring in business. You should always be on the lookout for relevant keywords to add to your content, so you can ensure that you are reaching the demographics you seek to reach. You should also target your advertising to sites in your niche.

You will need a website to promote your business. If your business relies on getting customers through the Internet, then it is necessary that you have a website. Follow the tips mentioned in this article to develop your website.

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The Correct Way to Split-Test a Landing Page

Split-testing your landing page can help you in so many different ways if you want to increase your conversion rate and get a much better return on your investment. You shouldn't ever make assumptions about what makes your landing pages perform or not; until you run split-tests consistently you'll never know for sure what you need to change or to which you should make improvements. Consistent and constant work in this area are what will net you far better results than you could have even hoped to get when you first launched your page. Here are some hints that you can employ to immediately improve the efficacy of your split-testing efforts.

You can start by testing the credibility logos that you add to your landing page from various organizations. It is a fact that when you sign up for things like the Better Business Bureau, you raise your conversion rate because people trust these sorts of organizations. Sign up for a few of the different organizations like these and then make sure to display their logos on your landing page. Before you commit to having them there permanently, though, it is important to test them out on your landing page and see what sort of response you get from your prospects. If you see an improved conversion rate, you should keep the images up on your page, if you don't, the images are just clutter and not helping you.

Experiment with the color you choose for your headline on the landing page and to see if this helps make any honest difference. There are times when you'll see that by simply changing the color to something bright gets you more attention from your prospects, and at other times more subtle and soothing colors work much better. You get to make the final decision about which colors are best for your headlines but it is also important to take your split testing results under advisement as they will tell you lots of things you need to know.

Change your background color to something that goes with the overall design of your landing page to see how it converts. Blue is a color that most people associate with trust but it is still a good color for experimentation. Try using background colors that are soothing and see what kind of audience response you get. Once in a while doing some split testing will reveal a chunk of data that you will find surprising. When you work with your background color, do not limit yourself; try any of the colors you think might work well. Ultimately, it's not what you like or love, it's your prospects/visitors who will decide what color works.

The ideas we've talked about in this article aren't hard to put into play, just make sure that you are consistent with your split-testing because running just one or two tests won't help you very much at all. Consistently working on your landing page and improving it so that you can have the best possible results over the longest possible term is important but what's better is that, thanks to all of your testing and tweaking, eventually your job is going to be a lot easier no matter what niche you have decided to work within or target.

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