Landing Page Best Practices

James Stevens | Press Release: Landing Page Best Practices

Landing Page Best Practices MICHAEL RANDELL

If you are using a landing page for your online marketing campaign, then you need to learn landing page best practices. There are a few important rules that you should follow when you are using a landing page to promote your business. These rules serve as the guide to help you create a nice landing page for your investment.

Once you have understood what is expected of you when using a landing page, it will be easier for you to find ways to make the page more effective and useful in your marketing campaign. The good thing about it is that there are many sources of advice on landing page etiquette that you may turn to for advice. This article seeks to provide you with important points that you should keep in mind when you are using a landing page, by Michael Randell. It will give you a list of landing page best practices to help you make your online marketing more successful.

For starters, you are supposed to ensure that the first headline of the landing page is attractive so that the targeted viewers can be tempted to click on the link. Remember, there are many similar businesses using the same method to attract customers. That is why you should ensure that your headline is catchy and unique. Creativity is the only card that matters in this type of playing field. You have to win the confidence of your target customers by giving them fresh and relevant content. 

If you do not know how to write a nice and attractive headline, seek help from a qualified content writer. Among the most important landing page best practices is ensuring that the CTA (call to action) message you create is big and effective. This should be created creatively so that the viewer can be tempted to click on the link. You have to understand that the online community is always busy. Therefore, if you want to catch their attention, you have to give them something that is unique and attractive. You can also use directional signals to direct your viewer's attention to the call to action message.

Another important landing page rule requires you to use your landing page for one purpose. This means that you should have one focused message on your page. This makes it easier for the viewer to understand your message. Trying to deliver two different messages at the same time will definitely confuse the viewer. It is hard to end the list of landing page best practices without mentioning that you need to make the page authentic. 

Due to the increasing number of unscrupulous online marketers using this method, many internet surfers are not interested in opening pages that don't look genuine. Therefore, you need to find better ways of making your landing page look more authentic. You can achieve this through real testimonials.

If you have any positive feedback from satisfied customers, place them on this page. You should also prove your social status by providing indicators to your status. These landing page best practices will definitely make your marketing campaign a success.


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Online Mobile Marketing

James Stevens | Press Release: Online Mobile Marketing

Online Mobile Marketing

Marketing used to be static. Customers had no say. No control. Being a mobile phone user a decade ago meant you were ahead of the curve. You could be reached anytime, anywhere. Marketing isn’t static anymore. Being a mobile phone user nowadays doesn’t make you a leader, it’s the norm. When you combine the two what do you get: No more static. Your business needs to reach mobile phone users anytime, anywhere. This is mobile marketing.

To say mobile marketing carries influence would be an understatement. It’s more than just an influence. It’s an enabler to create newer, better customer experiences. Mobile marketing takes on many forms - from SMS to QR codes. But before we talk about QR, let’s look at the numbers behind the power of text messages and the potential it has for your business from a mobile marketing standpoint.

A common tactic in SMS marketing is the use of short codes. Short codes are concise - using a 5 digit numbers rather a traditional 10 digital number, and is easy to remember. No wonder then that in Canada alone, a total of 610 million common short code text messages were sent and received during the third quarter of 2012, thanks to Kyan Jacob. From a business perspective, mobile marketing is a beast. Reach more by saying less. It’s a brilliantly simple concept, don’t you agree?

But mobile marketing is more than just SMS. It’s a platform that, if used well, could also drive more content to your website (assuming you have one) and make your business more tech and on-the-go friendly. Your customers are staying still anymore. Mobile SEO was created to keep up with them on the go. Now back to our original outline, up next - QR Codes and its role in mobile marketing.

To fully understand the potential and persuasive nature of QR Codes, it’s important to look at statistics (again) to support the technology. In the 2nd quarter of 2012, it was reported by Scan life that 5.3 million scans were tallied in the month of June alone. This equates to the highest number of scans in a month. When looking at industry specifics, QR code rates vary. According to the same report by Scan life, the toy industry had the most success. But whether you’re in the toy business or not, it is difficult to deny how QR codes are changing the ways customers can interact with your business.

Mobile marketing is all about engagement and influence. Customers now hold the power in their hands. As a business, we’re turning into producers of content, with an aim to engage, enlighten, entertain and even educate. Whether you’re using mobile in the short code, SMS format to push alerts or are using QR codes in the interactive, see and shoot style, content matters for your business. 

The more you can engage and interact with your customers, the more they’ll remember you and keep coming back for more. No matter your business, you can use a mobile marketing to spice things up. It’s no longer enough to just launch and wait. Your customers are people too, and their personalities are different. So make your business different - add some content and mobile marketing to bring it to life.


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A Good Website in Online Business

James Stevens | Press Release: A Good Website in Online Business

Regardless of the purpose for which the site is set up, it must meet a number of requirements of functionality requirements. A good site reflects on the whole company. Although it is often thought that internet users leave a site very quickly if not properly designed, is in practice somewhat along. Often, the user himself to blame if he is not fast enough to find information or to place his order. 

Yet it is very important to have a good, intuitive website design. The quality radiates off because on the whole enterprise. Doing business on the Internet requires effective website design. What is a good website. The basic idea is that if it goes wrong, the user will think to himself what he should do, thanks Vaibhav Aggarwal. However, as long each step speaks for itself and he does not have to think, he is willing to quite a lot of time to spend on a website. 

Usability of the Website: Tips for a Commercial Website:

1. Use a clear visual hierarchy: The main things are visually bigger than the smaller things. Ensure for a quiet image and divide the page in clear sections.

2. Make use of convention: It is example customary to the icon of a shopping cart to use to something to the groceries basket to add. Try not original to Do by here radically of for wishing to derogate. Use just 'Search' as text for the button beside a search field and not 'Quick Search' or whatever.

3. Make clear what click able and what is not. Use example only underlined words if there also on clicked can be.

4. Ensure for a good navigation: A good navigation contains implicitly the instructions and the options these are available. The user must on each spot reassured be that he himself still under the umbrella its website is located and that there breadcrumbs his to get back on his path to return. The counterpart of the sign 'You are here' must be present. That can very subtle, example by color images coded tabs.

5. Avoid superfluous text: Summarized: no happy talk for e.g. 'Welcome on this site, we hope you ' etc. 'and no superfluous instructions like ' Choose in the pull down menu the choice that applies and 'etc.

6. Think a good tagline: One tagline is the texts of some words occurring below or near the title of the site state. The tagline tells what you on the site can find. For example: 'Personal development drupal smart people'.

Online advertising and promotion: 'Marketing by the unsolicited harass of people is no longer cost effective. The future belongs to marketers who a platform and a process devise with which interested people towards each able to market. Crank consumers networks to and do a step back order them with each other to let talk

It has a time lasted before advertising on internet effectively became and sites only of advertising-revenues profitable could be. In the early days of Internet advertising were the old used: banners and popups that unasked on the monitor appeared. These 'old fashioned' methods remain naturally to some extent effective, but make no use of the nature of the medium Internet. 

The net is interactive. Every action of the user on a site can direct use be order the advertising-expressions at to steer. These pull-strategy is much customer focused and thus more effectively. A user who on Google typed 'cheap tennis shoes' is probably quite willing to on a sponsored link of an online sporting goods shop (advertising text) clicking.


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TGIM S6 E10: THE TRANSITION - Great to Phenomenal.

How to Get Traffic To Your Blog

James Stevens | Press Release: How to Get Traffic To Your Blog

How to Get Traffic To Your Blog

Just started blogging? Or purchased a website from Go Daddy or Hostgator Or Bluehost? Welcome, to this whole new world of blogging. Some people start blogging as their passion some just to earn, some become very successful some quit. What do you want your blog to be? Let’s start.

No matter what, keep in mind, CONTENT IS KING ! These tips will be only useful if you write articles with quality content.

I have made you understand How to create a Blog, How to do SEO, how to create backlinks, how to get theme for your site. Now, the most important thing to your Blog is TRAFFIC. How To Get Traffic to Your Blog? Here are some very easy,simple techniques to follow.

1. SUBMITTING TO SEARCH ENGINES

The major traffic source to your Blog are Search Engines – Google,Bing,Yahoo! Get your Blog indexed in these search engines by submitting your Blog/Website’s URL to their directories. How to do this?

Submit your Blog URL here directly into Web Directories of Google,Yahho,Bing by visiting following links

Google submission
Bing submission
Yahoo submission


2. SOCIAL NETWORKING

This is the second most important technique to drive traffic to your Blog. You yourself sit daily on Facebook and chat with your friends, share status and share your photos. Now start sharing links of your blogs!

Create a Facebook Page of your Blog
Create a LinkedIn page of you Blog
Create a StumbleUpon page of your Blog
Create a Twitter Page of your Blog
And start sharing your articles with the world!

3. ARTICLE DIRECTORIES

Try to write 7-8 articles daily. If you are writing 3-4 articles daily, and are a sole blogger it’s good. But 7-8 articles will just amaze you with increasing traffic to your Blog.
Use your Blog Link as your Signature
Post the article and DONE!

4. BLOG COMMENTING

Visit highly popular sites belonging to your niche *( means related to topic of your blog) and Comment. Advantage of Commenting

You explore new Blogs and learns new and useful things to make your Blog popular
You comment and a backlink is created! Also, leave your blog link in the comments.
Read Also: What Are Backlinks 

5. GUEST POSTING 

Posting as a guest on other famous Blogs belonging to your niche is just an amazing thing to do. Post on Blogs like Greekbloggingtips, allbloggingtips, etc. It may take large amount of time to write a good quality post but the benefit is great. Search Engine traffic will increase on your Blog, and gradually you’ll see increase in your Page Rank.


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Press Release Secrets

James Stevens | Press Release: Press Release Secrets

Press Release Secrets

1. Your press release should sound like news, not an ad.

2. You should only send your press release to the media related to the topic of your press release.

3. Keep your press release one page in length.

4. Your header, contact information and release date should be at the top of your press release.

5. Use short sentences and double space your lines.

6. Your header and first few sentences should grab the readers attention.

7. You should tell a story and mention your business, product or service in the body of the press release.

8. Proofread your press release many times. Look for grammar and spelling mistakes.

9. Write a press release about the new products or services you're offering on your web site.

10. Create a press release about the results of an online survey or poll you have completed.

11. Submit a press release about a trade show or seminar you're hosting.

12. Write a press release about no cost chat room classes you are teaching.

13. Create a press release about your opening of a new web site.

14. Submit a press release about an online award your business or web site has won.

15. Write a press release about a free e-zine you're publishing.

16. Create a press release about online products or services you're giving away.

17. Submit a press release about an online business association or club you're starting.

18. Write a press release about a famous person that's endorsing your business.

19. Create a press release about a joint venture you are doing with another business.

20. Submit a press release about a new book or e-book you wrote.

21. Write a press release about an expert who is speaking in your chat room.

22. Create a press release about a fundraising event you're doing at your web site.

23. Submit a press release about a new contest or sweepstakes you're having at your site.

24. Write a press release about major sponsorships you're doing online, thanks Larry Dotson.



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Reasons Why Real Estate Investors Need a Wordpress Website

James Stevens | Press Release: Reasons Why Real Estate Investors Need a Wordpress Website

Reasons Why Real Estate Investors Need a Wordpress Website

WordPress and Real Estate are a match made in tech marketing heaven if you ask me. WordPress’s flexibility, seo elements, and relative ease of use, coupled with an unbelievable community of users (and corresponding online documentation), have allowed it to become the world’s most popular content management system. And real estate investors in droves are using wordpress every day as the backbone for their entire online web marketing efforts.

But there seems to be a relative low number of investors using wordpress to build web entities. Instead of going into why this is so, I think it might be better to illustrate the reasons why most real estate investors should consider scrapping their current site in favor of something wordpress based.

Here Are 7 Reasons Why Every Serious Real Estate Investor Needs a Wordpress Website:

1. Save Money on Hosting

I recently had a conversation with a real estate investor who was paying one of the reputable real estate web vendors $300/month to have his site hosted. Ouch! With wordpress, hosting can be relatively cheap. 

2. Save Money on Website Maintenance Fees

The same investor who was paying $300 for hosting was paying $100 an hour every time he needed something on his site edited. With wordpress, learning to create or edit content is generally fairly simple. Sure, there are things that can be complicated for most real estate investors, but usually finding free or inexpensive wordpress help is no big deal.

3. WordPress Plugins

Bottom line. WordPress plays with everything! Want to embed a youtube gallery with your latest posts? No problem. How about image links to all your social profiles. No problem. IDX integration. Yeah, usually not a problem. Lead capture forms? Free. Just Sold Stats? Free. Google Maps, Analytics, Chat, etc. You bet. Lots of free toys play nicely with open source, free wordpress.

4. Inexpensive Design

There are thousands of wordpress templates out there any of which would work fine with real estate. Now of course some are better than others, and I have my favorites but the bottom line is this: You don’t need to pay a designer 2, 3, 5k just to get your website skinned with wordpress. And if you don’t like your first attempt, changing themes is an unbelievably painless process.

5. Search Engine Optimization

WordPress is search engine friendly right out of the box. There are some awesome plugins and tweaks that can seriously enhance the search engine friendliness of your wordpress site, but stuff that a lot of professional SEO’s would charge thousands for can be had with wordpress pretty much off the shelf. (That said, you still should pursue the tweaks I’ve alluded to here.)

6. WordPress Has Become Sort-of a Universal Language

Meaning this, if you need something special for your real estate investor based website it will be easy to find someone who can do it, if you can’t or don’t want to.

7. WordPress is Extremely Conducive to the Creation of Neighborhood, Area, & “One Type Offer” Style Niche Sections.

What do I mean here? Well, let’s put it this way, if you came to me and said you needed a new “short sale” website to drive local distressed property owners to, we could build you the “site” in about 1 hour, thanks Josh Schoenly. Why? We wouldn’t really be building you a new site. With wordpress, aggregating content onto a single page, with a customizable header, nav, and sidebar – all under the same install and domain — is no big trick! 



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Benefits Of Starting An Online Community

James Stevens | Press Release: Benefits Of Starting An Online Community

Benefits Of Starting An Online Community

1. People will revisit your web site to participate on your discussion board or chat room. They will meet other people with similar interests and your web site will become a hang out were they can chat.

2. You'll be able to communicate with your visitors. They'll begin to trust you and get to know you on a more personal level. People will purchase products quicker from somebody they already know and trust.

3. You can learn important information about your visitors by reading the conversations they have. They may chat about your web site or products. With this information you could learn to market your products more effectively.

4. You could answer the questions your visitors ask in your online communities. You'll become known as an expert by giving the answers to their questions. This will give you and your business more credibility.

5. You could teach a free online class using your chat room. This will give you an expert status and increase traffic to your web site by offering the free class.

6. When your discussion board or chat room becomes popular, you could sell advertising space on them. This will give you an extra income stream for your web site.

7. You can network with other businesses by having a chat room or discussion board. You could exchange business ideas, leads, advertising, etc.

8. You could allow other web sites who don't have a discussion board or chat room to use yours. You will get free advertising by allowing them to link to your online community.

9. When you have a discussion board or chat room you can get free advertising by listing them in online community directories. You can also join web rings with similar discussion topics.

10. You can make money by advertising your own products and services on your discussion board or chat room, thanks Larry Dotson. You could also join other people's affiliate programs and make commissions advertising them.


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James Stevens | Press Release: Marketing - The Weekend Bandit Sign

James Stevens | Press Release: Marketing - The Weekend Bandit Sign

Marketing - The Weekend Bandit Sign

As most of you already know, marketing is the key to succeeding in this business. We have to market to buy and sell homes. Those who are best at marketing to buy a house, have a lot less work to do when it comes to selling their homes because buying right is 90% of the battle. You don’t need to be flashy, you don’t need to be an expert, you just need to be out there. 

It is pretty much common knowledge among most successful investors that “bandit signs” really work. You know the little signs attached to telephone poles or stuck on the side of the road that say “We Buy Houses”. They are one of the most effective forms of marketing that you can do and one of the cheapest.

But many of us have an ethical dilemma when it comes to bandit signs. They are illegal to use in most areas of the country. I can relate the concerns of you all because I have the same ones. As a result, I haven’t been putting out bandit signs because I don’t want to break the law. Some investors have decided to chance it and are willing to pay the fines because the rewards are so great. But there is a way.

First, I put bandit signs in the yards of all of my properties. If I control 10 properties at a time, I can get my signs out into all of those yards. I’m not always getting the best locations, but believe it or not, this works. I get calls from within the neighborhoods and, to tell you the truth, this may be the most effective place I’ve ever placed signs. 

They don’t get torn down and removed when they are in my yard. You can also consider asking friends and family to allow you to put your sign in their yard, or even pay someone to allow you to keep your sign in their yard if they have a high exposure location. Perhaps you can offer to keep the debris in the street clean in exchange for having your sign in their yard on the corner.

But more importantly, for those of you who want to plaster your signs all around town, there is a way to do so without having the sign police chasing after you. In most jurisdictions across the country, there is an unwritten rule that you can put signs out on the weekends. You can put them out Friday evening (after the sign police are off for the weekend) and take them back up by Monday morning (before the sign police come back to work).

New home builders use this technique everywhere, all the time. There are companies that have formed businesses around this. They go out Friday evening and put signs out all over town for the new home developments that are going up, thanks Steve Cook. 

When you see clusters for about 12 builders all in one spot at an intersection, chances are that one person put up the signs for all 12 of those builders. As an investor on a limited budget, you could put up your own signs on Friday evenings, and then take them up on Sunday. 

Of if you have the extra money to spend, track down one of the guys who is putting out the signs for the new home builders, and ask them to put your signs out as well. 

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SEO Strategies to Increase Website Traffic

James Stevens | Press Release: SEO Strategies to Increase Website Traffic

SEO Strategies to Increase Website Traffic

These days, the competition in internet marketing is extremely tough. Hence to move along with the trend of online business marketing and to increase online visibility, your business website should drive high targeted traffic. Search engine optimization is the right technique for generating a great amount of web traffic and ensuring a prosperous business. Even though many practicable SEO strategies are available, let us discuss here about the three main SEO strategies to increase website traffic.

It is not an easy job to convert visitors to potential customers and increase online sales. So think of certain distinctive SEO strategies and then execute them at the right time to gain the results you are looking for.

Three important SEO strategies to boost website traffic are:

Keyword Search

Selection of appropriate keywords helps to get noticed by major search engines. It is advisable to choose long-tailed competitive keywords related to your business. Then, seamlessly incorporate the relevant number of keywords in the web content to get indexed quickly by the search engines. You can include 3 to 4 keywords to gain constant web traffic.

It is also important to think about attractive webpage structure and design. Then use informative and innovative content to create a pleasant experience. Create a user-friendly website with easy and quick navigation options. Give importance to keyword density to ensure high website traffic. You can integrate images, graphics, videos and audios to make the website more appealing. Moreover, the coding and tagging should be well-organized and structured. Also, make sure to proofread the website content before submission.

Associate with social networking sites

Social networking sites encourage sharing of messages with a large number of people in a short interval. This SEO strategy promotes back linking to your site and thereby increases website traffic. Moreover, popular search engines help in indexing websites to get prioritized at top position in search engine result pages.

Link building

Building backlinks plays a vital role in increasing website traffic. Blogging, guest blog posting, forum participation, article submission in reliable article directories, newsletters and press releases also encourage link building. Through inbound and outbound link building, it is possible to link with more customers. 

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Free Blogging Website Available Online

James Stevens | Press Release: Free Blogging Website Available Online

Free Blogging Website Available Online For a newbie who wants to start to blog, you can use the service of the free blogging websites. The two website that i found are quite good is blogger and wordpress. These two give you a chance to host your blog without charging you any single cent. So if you are interested to start a blog, why not start with one of these two free blogging website first . this will give you a chance to try out and explore what is blogging all about. It provides you all the tools that you needed to have your blog up and running. I really encourage you to try that out. And for the next good reason, if you host your blog at blogger, you automatically one step ahead in getting listed in the search engine. For example, Google runs the free blog hosting site blogspot and this almost make you easily get listed in google's blog search engine. This can definitely save you some time to promote your own blog hosted in other hosting company from scratch. But using a free blogging website has its own negative sides. If you are doing it for your own hobby and passion only without thinking of monetizes it, then it is okay to continue using a free blogging website. Otherwise it is recommended that you use a third party hosting company. One of the reasons is that if you have done it for business or entrepreneurship, a free blogging website owns all your content and intellectual property that you hosted with them. It also can not have the feel of professionalism. Anyhow, it is very cheap nowadays to host your website with third party hosting company, i will recommend you to move to a paid hosting company after you get a feel of what blogging is about and you have enough readership and you feel that you want to bring it to the next level. This will save you in money being wasted. YouTube:  youtu.be/PxAR8ROfztc   ibourl.com/1k17

James Stevens | Press Release: Tips to Make Money Online By Selling Information Products

James Stevens | Press Release: Tips to Make Money Online By Selling Information Products

In this article we will quickly go over how to make money online by selling information products with my step by step system. Information marketing is one of the most popular ways to make money online. The reason for the popularity of this method is that it is an extremely scalable business model.

By selling information products online in the form of ebooks, audio and video training courses you simply create the items once and sell them over and over again, thanks to Adam Harding. In fact, you don't even need to create these products yourself as you can just promote the products of others as an affiliate marketer.

For the typical online entrepreneur, it is easier and quicker to make money online by promoting affiliate products than going through the complexities of product creation and thus that is where my system in this article is focused:

1. Pick A Product To Promote - Find an information product to sell as an affiliate marketer. Look through the popular affiliate market places such as Clickbank, Commissions Junction, JVZoo, Payspree, and Plimus. You can also find excellent affiliate programs directly with the product vendor in some cases. For example, many product vendors host their own affiliate programs using the InfusionSoft platform and make it very lucrative by giving you not just credit for front end sales that you generate, but all backend sales as well.

2. Build An Email List - Before you drive traffic to your affiliate offer it is important to capture the email address of your visitors first. That way you can follow-up via email to the people who do not buy at the first attempt. The way to do this is to create a lead capture page (or squeeze page) that has the same sort of heading as the sales page of the affiliate product. When people enter in their email address to find out more, you immediately divert them to the information product sales page with your affiliate link.

3. Drive Traffic - OK, so now you have a high paying affiliate product to promote and a way of generating leads for the campaign. The final step is to drive as much traffic to this offer as possible. The quickest and easiest way to do this is with solo ads. You simply pay the publisher of an email list to advertise your link to their subscribers. In addition to paid solo ads, look for a daily stream of free traffic by posting regular blog posts, articles, and videos to both your own site and other authority sites out there on the internet.


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Internet Marketing Tips for all Beginner Business Owners

James Stevens | Press Release: Internet Marketing Tips for all Beginner Business Owners

With digitalization and development of technology everything has become online now. No matter what you want to do, you can do everything online. This day promoting a business online is very popular. Since everything is available online and everyone uses internet and hence it is a better way to promote your business and advertise. But there are pros and cons to everything. Improper way of advertising will be a fatal blow to your business. You need to make your strategy an efficient and effective one in order to gain attention, thanks John Lively. For a beginner it is recommended to hire a professional digital marketing company to promote their business. Attractive web design Web designing is the most crucial aspect for your promotion, so try to hire a company that can provide all necessary and sufficient content in an attractive way. Make your website versatile and update it very often to hold public interest. Easy mode of navigation in the website also helps in attracting users and customers as they can find everything very easily that they are looking for. A relatively new as well as a fully customised website will lead you to a guaranteed success. Promoting Banners Banners are the oldest and one of the famous ways of promoting and advertising business online. This mode of advertisement is very simple; all you need to have is an image or say logo of products and services that you offer along with some advertising lingo that can be placed on your website in strategic places. There are few rules of making these banners, such as, they should be attracting attention, they should be informative but not wordy, they should look pretty and sooth human mind. Many banners are linked with the click stating 'for further information', these link should be very eye-catching as they are producing the traffic and are solely responsible for motivating viewers. Email marketing Email marketing is also an online marketing or an advertising technique that has grown very rapidly and is very popular also. This technique is very simple, all you need to do here is send an assigned or specified number of emails on regular basis that are filled with the details of your products and services. Such advertising mails should incorporate all the required information which a viewer might require or is interested in knowing about. Make sure that you are sending emails to only those people who are interested or who had opted to receive your mails. SEO Technique This technique is the most important in improving your page ranking and delivering you result about public interest in your website. This technique is keyword oriented and all information is oriented to few specific topics. This technique can greatly increase your business through traffic generated organically from search engines like Google, Bing and Yahoo. YouTube:  youtu.be/PxAR8ROfztc   ibourl.com/1l2t